FoRgEtTiNg*****

The most frequent reason for forgetting information is difficulty in transferring it from working memory to long-term memory. In addition, we can forget because of an inability to recall information that is in long-term memory. This section will discuss specific explanation for forgetting.
Fading occurs when we can no longer recall information from our memory because of disuse. In short-term memory, fading can occur very rapidly - in some cases after just a few seconds. When information fades from working memory, it disappears because the short-term space was needed for other incoming information. We can prevent this type of fading by continuing to focus attention on the information, by constantly rehearsing it, or by transferring it to long-term memory.
Once information has been transferred to long-term memory, most theorists believe that it is stored there permanently. When information fades from long-term memory, what really fades is the link; that is, we cannot find a way to retrieve it - it's there, but we just can't find it. We can prevent this kind of fading by encoding the information as meaningfully as possible, by frequently retrieving it, by actively restoring it whenever we do retrieve it, and by using effective memory search strategies.